Mobile SEO is the practice of optimizing your website for users on smartphones and tablets. Mobile optimization also includes making your site resources accessible to search engine spiders.
Although the number of active smartphones has grown significantly in recent years, the expectation is that this figure will gradually approach the number of individuals in the country and keep pace with its demographic growth.
There is no longer the need for a person to have more than one device (one personal and one for work, for example).
The current models already allow the use of two or three sim cards and provide functions that help them organize their different routines.
The fact is that the smartphone has become an essential component in people’s daily life, as well as the main window of opportunity for companies to advertise and, mainly, to build a relationship with their public.
This social panorama made many companies adapt their strategies to satisfy this new consumer who is always with a phone in their hands.
However, adopting these measures only gained wide repercussions when Google, the main centralizer of online content today, adopted changes in its indexing and ranking systems.
Among the many updates announced, there are two elements whose understanding is mandatory for those who intend to improve their site: the Mobile-Friendly and the Mobile-First Index.
Your mobile-friendliness impacts your conversion rate. If your site works properly on smartphones, your audience is more likely to purchase products from your company. A mobile-friendly website will help you earn more conversions for your business.