Content marketing is the creation and distribution of digital marketing collateral with the goal of increasing brand awareness, improving search engine rankings and generating audience interest. Businesses use content marketing to nurture leads and enable sales by using site analytics, keyword research and targeted strategy recommendations.
Creating a strategy that’s suited to your specific business and target audience is how you stay true to your brand and make marketing materials as effective as possible. It’s important to evaluate every asset for the value it adds to the strategy as a whole, and then make adjustments as needed. A 360-degree content marketing strategy educates customers, nurtures prospects and closes sales.
Content marketing applications are industry-agnostic. Regardless of target market, geography, language or product, companies have to publicize their message and form a connection with customers.
Content marketing has been around for centuries; it just wasn’t referred to as “content marketing.”
Today, big brands dominate the web, and social media platforms have supplanted traditional advertising vehicles. It’s virtually impossible to succeed as a B2C or B2B enterprise without leveraging content marketing in its modern form.
A content marketing manager is the quarterback of your content marketing investments. They devise the strategy, support its execution, facilitate the publication and distribution of assets, measure performance metrics and report on analytics.
They are uniquely positioned to make a large impact on the success of your efforts and are tasked with turning the marketing team into its own revenue center.
Because content marketing can take so many forms and speak to so many audiences and buyer personas, there are endless possibilities for what a single piece of content might look like.Here are 7 content marketing examples, spanning various formats and buyer stages you might consider when building out your campaigns: