Local SEO is all about increasing search visibility for businesses that serve their communities face-to-face. These can be brick-and-mortar businesses with physical locations, like a grocery store or dentist’s office, or service-area businesses that operate throughout a certain geographic area, like an electrician or house cleaning company.
This includes everything from claiming a business listing to ensuring a franchise location appears in a local search on Google (a process known as location data or citation management). It also extends to managing online ratings and reviews, local-centric social media engagement, and beyond.
Quite simply, local SEO marketing is needed by:
Any business with a physical location that customers visit (for example bars, law offices and grocery stores)
Any business that serves a defined geographical area (for example restaurants who deliver)
Any business that travels to their customers (for example plumbers and locksmiths), which are known as ‘service area businesses’
If one of these describes your business, then your business will benefit from local SEO.
Search engines know this, and so apply a specific set of local SEO ranking factors for searches that: