Local Marketing

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Better Local Marketing Means More Customers

For many businesses, a robust local marketing strategy is crucial for success. We know how to get your business ranked #1 in Google's local search box. Request a free health report to see how your local marketing stacks up, and you'll see how ExcellentRank can give your brand a boost.

Local marketing is any marketing strategy that targets customers by a finely grained location such as a city or neighborhood. It is used by small local businesses to conserve resources and develop unique advantages by reaching the customers closest to them

  • Improve local branding & visibility
  • Positively engage with the local community
  • Increase customer loyalty
  • Get more sales

Why is local marketing important? The use of offline and online local marketing is important for a small business that has a need to attract more customers. Local marketing is a great way to gain customers in the surrounding area who may see your business as a better option.

  • Local SEO

    Whether on a state, city, town or neighborhood level, people are searching on their devices for local businesses to see their offerings, hours of operation and proximity to their home. Our local SEO works to greatly increase your visibility for these types of searches and give you a leg up on the competition.

  • Business Directory Listings

    Excellent Rank uses local business listings to help you rank better on Google, but also there are many other platforms people search when looking for a business. WebiMax will place your business on all the necessary directories. The more directories where your business is featured, the better chance you have of being found when customers locally search for your services.

  • Social Media Marketing

    Facebook and Instagram both offer advertising objectives that can specifically target your local audience, WebiMax is an expert at locally targeting your potential customers with coupons, contests and other marketing that will turn them into loyal return customers.

  • Google Business Optimization

    Google's "local pack" is where Google delivers localized results to their searches. Excellent Rank is an expert in optimizing a business' local pack listing with all the necessary information that Google needs to better serve their searchers. These results can take up the entire screen of a mobile device, so its important for businesses to be listed here.

Our Process

Step 1

Know the audience

The first and most important step to developing any marketing campaign is knowing who your audience is. You should not only know what group the ideal customer.

Step 2

Target the audience

Build your campaigns around the audience's interests. Use the keywords they'll be searching for. Make advertisements that explain how your product or service solves a problem the audience has.

Step 3

Get your community

Find local events in your community and participate. Volunteer for a cause in your community,Donate prizes to competitions and contests that will engage your community, and make them want to come back to your company.

Step 4

Advantage local directories

An easy way to drive local traffic is to make sure that you show up in local search results. You can do this by listing them on Yelp, Whitepages, Angie's List and other local directories

Step 5

Gather and post testimonials

People are more likely to post negative reviews than good ones, but when you find positive feedback, be sure to share them and post them on other sites. When you have positive interactions with customers.

Step 6

Use local media.

Don't underestimate the power of local media, especially if you are located in a small town. Local newspapers or radio stations or shows can be highly effective if you're looking to generate more foot traffic.

Step 7

Use smo to engage audience

Social media can be a great way to connect with an audience in a professional but human way. Use social channels that the local audience is on to answer customer questions and have conversations with your audience.

Step 8

Run contests or promotions

Promotions like contests can be great tools for engaging a local audience. Be creative with contests and offer prizes that the ideal customer would want. Offer promotions to celebrate local events or to connect with the community in other ways.

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Local SEO marketing tactics to help clients win
business in your community.

While you navigate the turbulent seas of marketing, it's important that you don't lose sight of one of your most significant audiences: your local market. You may need to use some targeted strategies to reach this audience, however.