• Pittsburgh,Pensylvania, USA

Digital Marketing

#
  • Digital Marketing Strategies

    The list of digital marketing strategies is also constantly evolving, but here are some of the strategies most businesses are using:

    Pay-Per-Click Advertising

    Pay-per-click (PPC) advertising is actually a broad term that covers any type of digital marketing where you pay for every user who clicks on an ad. For example, Google AdWords is a form of PPC advertising called “paid search advertising” (which we’ll go over in a second). Facebook Ads are another form of PPC advertising called “paid social media advertising.

  • Paid Search Advertising

    Google, Bing and Yahoo all allow you to run text ads on their Search Engine Results Pages (SERPs). Paid search advertising is one of the best ways to target potential customers who are actively searching for a product or service like yours.

  • Paid Social Media Advertising

    Most social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest and Snapchat will allow you to run ads on their site. Paid social media advertising is great for building awareness with audiences that might not be aware that your business, product or service exists.

  • Email Marketing

    Email marketing is the oldest form of online marketing and it’s still going strong. Most digital marketers use email marketing to advertise special deals, highlight content (often as part of content marketing) or promote an event.

We Offer a Full Range of Digital Marketing Services!

What Are the Benefits of Digital Marketing?

It will make it easier to create awareness and engagement both before and after the sale

It will help you convert new buyers into rabid fans who buy more (and more often)

It will kickstart word-of-mouth and social sharing—and all the benefits that come with them

  • Content marketing – The creation and publication of useful content designed to attract, educate, and maintain your target audience.
  • Native advertising – Also called advertorials, native advertising is a type of online advertisement that resembles the editorial content
  • Pay-per-click (PPC) advertising – PPC is a marketing strategy that involves online ads. Advertisers pay each time a user clicks on one of their ads.
  • Social media marketing – The practice of promoting a product or service on social media platforms.
  • Email marketing – A marketing approach that uses email as a way of marketing to and nurturing potential and existing clients.

Our Process

Step 1

Create a Customer Persona

Previously, digital marketers collected qualitative and quantitative information about the target audience that included age, gender, occupation, interests, and location..

Step 2

Identify Your Goals and Tools

Every professional marketer knows how important this stage is. Without goals, the strategy simply will not work, so defining them is your main task. Make sure that the goals you developed are suitable.

Step 3

focus on Blogging

Creating high-quality content is important for any digital marketing strategy. Blogging is one way to create quality content for a site and expand your content marketing strategy.

Step 4

Automate Marketing

Marketing automation is huge, and it’s only getting better with new technology and software. Today’s leading marketing automation platforms can do wonders for your digital marketing strategy.

Dital marketing is a gold mine to the business
Learns how to leverage it