Social Media Optimization
Obviously, SMO has to do with social networks and their growing importance to business. This aspect of optimization deals with enhancing your company’s presence and online reputation through interactive communities.
Working with SMO can help you strengthen your brand and boost visibility, as well as generate leads and increase sales. Optimizing your social media builds both familiarity with and trust for your business
Social shares carry a lot more weight when they’re coming from someone else. In addition, indiscriminate link-spreading without engagement and participation will get you unfollowed in your social networks—which in turn drives down your authority.
In order to improve SMO for your small business, you should focus on engaging with relevant social audiences, contributing to conversations, and posting your own shares of authoritative content for your industry.