Search Engine Optimization

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Search engine optimization is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural" results. In general, the earlier, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be

SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance

Google is developing and pushing mobile search as the future in all of its products and many brands are beginning to take a different approach on their internet strategies

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