Conversion Rate Optimization
Conversion rate optimization (CRO) is the process of optimizing your sponsored search ads, landing pages, and overall website design to raise your conversion rate. In other words, the goal is for the highest possible percentage of visitors to your site to convert, or complete your desired action.
CRO is quickly gaining in popularity because it's seen as a way to increase profits from sales without raising your advertising spend.
Conversion rate optimization requires time and resources and, if you're doing it right, testing. Nonetheless, it's more than worth your while to familiarize yourself with the basic principles of website conversion optimization, so you can maximize the chances that a potential customer who arrives at your site from a search engine
Conversion rates can vary widely depending on your industry and business model, but regardless, everybody wants a better one!