Looking to create a content marketing strategy? You’ve come to the right place. But, before we dig in, there is one critical distinction you should understand: A content marketing strategy is NOT the same thing as a content strategy.
Content marketers draw and develop the larger story that an organization tells. They focus on ways to engage an audience, using content to drive profitable behaviors.
By communicating your reasons for creating content, the risks involved, and your vision of what success will look like, you are much more likely to gain executive support for your strategy
This covers the goals you have for your content program, the unique value you are looking to provide through your content, and details of your business model.